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These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. Being a little personal shows you aren't a machine, but don't go too far.<br><br>Your product or service should come with an iron-clad, money back guarantee. This is what giving people good customer service is all about. If an item is returned by a customer, your profit on it may be lost since it cannot be resold as new. It is well worth the loss to gain positive feedback from providing great customer service.<br><br>Keeping a reputation in good standing is very important to the success of a business. It may be a long time to gain a great reputation, but the above advice can help with this process. Be proactive and do all you can to keep your reputation stellar. 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